We thought we’d take a look at some common tradie stereotypes and see if we could sort the fact from the fiction. Fair to say that the results surprised even us!
“Tradies are always taking smokos.”
Turns out that three out of every four tradies, or just a tick under 75%, don’t bother with the ciggies any more. That’s a huge improvement from the era that saw the typical tradie break christened the “smoko” in Australia. The name “smoko” definitely isn’t going anywhere though, even on sites where there aren’t any smokers left!
“Tradies love their talkback radio.”
An old stereotype of tradies is of a bloke listening to the constant babble coming out of a portable radio that’s tuned to the local AM talkback station. It turns out Alan Jones and his mates are still pretty popular among the tradie population with around 27% tuning in.
The real surprise to us was that the former champion of the worksite, Triple M, only gets about 13% share of tradie listeners these days. Commercial stations like Nova, Today and Hit FM pull in more than double that at 28% and are the most popular choice. Less Acca-Dacca and more T-Swizzle on the jobsite these days it seems!
The other interesting stat was that about two in ten tradies prefers to tune in to a podcast from their phone while working, which we reckon is a little like listening to talkback anyway.
“Tradies’ lunches are meat pies and iced coffee.”
The eating habits of tradies are supposedly well-known. They love to dig into some ‘tradie tapas’ on smoko – meat pies, iced coffees or both.
But it turns out only about 15% of tradies make use of the drive-through or the service station cabinet for their lunch, while a huge majority of 85% prefer to bring a packed lunch from home most of the time. Between that and the smoking stats, we’d say that tradies as a whole are looking after themselves better than they used to.
“It’s impossible to find a good tradie.”
Another interesting insight is that if a customer used a tradie once and had a good experience, they were much more likely to put some repeat business their way. In fact, well over 60% of people had gone back to the same tradie for repeat business. As the old saying goes, it’s easier to keep an old customer than win a new one.
We love learning about tradies – and debunking some of the myths surrounding them. We also love helping tradies do business, better. If you’re all about doing good work, join us for free on Australia’s fastest growing network built just for tradies.